15 Things Your Marketing Strategy Says About Your Business

 

The need for effective marketing has pushed businesses to discover the marketing strategy that will benefit them. It is in this process of discovery that business owners choose the business strategy that best suits their businesses. However, the marketing strategy chosen says a whole lot about the business, where it is coming from, where it is currently, and where it is going. The marketing strategy provides an overview of the overall objectives of the business in question. So, will you choose a traditional marketing strategy over digital marketing, or vice versa? Here are 15 things your marketing strategy says about your business:

1.      Your Passion: This is simple. If your passion, as regards your business is more of household products and services, or its likes, the traditional marketing strategy will do, but if it is for the media and everything related to it, the reason for your use of the online marketing strategy will be clear.

 

2.      Your Vision: It is undoubtful that your marketing strategy will express your vision for the business and for yourself, as the owner of the business. Where you see this business getting to will always be seen in your marketing strategy. If you make use of online marketing strategy, it obviously means you see your business dominating the online space, being on everyone’s timeline and popping up on users’ google searches. However, if you want your business all up in the faces of people who have access to TV and newspapers, you’d go for the traditional marketing strategy.

 

 

3.      Your Target: Who is your target audience? Market women and individuals who are advanced in age do not really have much concern with electronic devices like mobile phones and computers. The marketing strategy you use will definitely expose the target of your business.

 

4.      Your Business is Conservative/Elaborate: You may not want your business being advertised on the TV or radio, with all the noise, but a quiet and effective marketing on websites and social media platforms. It shows that your business is conservative. Whereas if it is more exposed on the traditional media, one can say you want an elaborate marketing strategy.

 

 

5.      The Business is Problem Solving or Not: If you locate the right marketing strategy and effectively put it to use, such that it solves societal problems, while bringing money to your pocket, then your business is problem solving. But if this is not the case, you’d have to reconsider your marketing strategy.

 

6.      The Financial Status of the Business: This is very easy to detect. From the marketing strategy you chose for your business, your customers, as well as others, will be able to know if the business is buoyant enough to take certain giant strides, or if you are just being minimalist as much as possible.

7.      Your Brand: The kind of marketing strategy you chose for your business will indicate the brand, the potency, popularity and efficiency of your business. For instance, an online outlet will more effectively market online to build the required name and brand.

 

8.      The Business Objectives: This should probably be the first thing your business strategy spills to your audience. Your marketing strategy is dependent (or at least, should be dependent) on the aims and objectives of the business. What your business stands for should inform the kind of marketing strategy you use so as to properly market the said business.

 

 

9.      Your Creativity: How creative you are will certainly be made obvious in your marketing strategy. Little wonder why business/company owners employ people just to think out marketing strategies and draft the best strategy, procedure and content for the business or company.

 

10.  Your Edge Over Your Competitors: Inasmuch as being creative and not competing should be the bane of your business, it is no news that there are ravaging competitors out there. Who are your competitors, as far as your business is concerned? How do you plan to have an edge over them? These are the questions you should ask while choosing a marketing strategy. It will be clear if you have an edge over your competitors or not, based on your marketing strategy.

 

 

11.  The Business Value: The value you bring to your target audience needs to be properly and effectively communicated. It is in this communication that they determine whether to patronize you or not. Therefore, the marketing strategy you bring to the table and the way you communicate your ideas, will help one determine the value of your business.

 

12.  You are Dedicated/Lazy: Your marketing strategy and mode of communication tells the public how dedicated or lax you are about your business. There should be constant improvements and readjustments to show you are dedicated to what you signed up for. Otherwise, the reverse is the case. This leads to the next point.

 

 

13.  The Business Adaptation Level: Are you willing and able to adapt to the ever-changing business environment? Are you interested in exploring new territories and conquering them? Or you just want to maintain status-quo? Your marketing strategy will indicate how adapting your business can get in such situations.

 

14.  Your Focus: Your business must have a focus. Many business owners start out with having several things on their plates, and having to even confuse their target audience with their mode of marketing. Your marketing strategy will speak of how organized and focused your business is, or how you are beating about the bush with several businesses all rolled-up in one. This is not to say that diversity is not good, but be wise and calculative about it.

 

 

15.  Your Marketing/Branding Company: This is as vital as the aforementioned points. Choosing the right marketing or branding company to help you with your business marketing will reflect on your marketing strategy and the results in your business. The right marketing/branding company is not farfetched, but right here.