How can I drive digital traffic to my site immediately?

 

So, you’ve finally concluded on that website. Maybe you were the sole designer or you hired a professional to help you out. Whatever is the case, your website has passed the “coming soon” stage and has been launched. Congratulations! But hey, be mindful of the “post-launch depression” which some digital creators and website owners face. That is the desire to drive maximum traffic to those websites. I believe you didn’t launch your website for your personal consumption, you would obviously want to have visitors enjoy your contents. To solve this need, here are some tips on how to drive traffic to your website.

The first thing you would want to do is effectively engage social media platforms. This is very crucial, especially in our day and time, where everyone is holding a smart phone and scrolling through Instagram, Facebook, Twitter and every other social media platform out there. It is not enough to let people know your website name. If they can follow you on social media, it will be easier for them to relate with what you have to provide. Don’t you realize that Pinterest and Instagram posts look better than the traditional website posts? Think about it.

Another proven way of driving traffic is through online advertising. You can go for social media ads and paid search. In this process, your website and contents will pop up as online users are going about their businesses on google or scrolling through their social media pages. This method can be very productive as it makes even people who will not naturally have interest in your website, to want to check out your web contents. Note that while subscribing to paid search, you must be mindful of your keywords, as they should be highly commercial and engaging; extremely relevant to your niche.

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The use of backlinks can also be of great help. What do I mean by that? Linking words/texts to other websites and linking older posts to your more recent posts. While the former helps drive traffic to your website, the latter keeps the already established traffic, as your site visitors tend to spend more time on your blog/website.

There are other effective ways to drive traffic to your website. However, the most important thing is knowing your niche, create quality content on it, and market it out there for the world to see.